Martha Rogers Believes in Networked Employees
and Empowered Customers
Marketing expert Martha Rogers, PhD, Founding Partner of Peppers & Rogers
and Adjunct Professor at the Duke University Fuqua School of Business, is an advocate of networked employees and empowered
customers. Martha comments on what innovation, trust, networked employees and empowered customers mean for the future of your
business:
"A raging crisis of short-termism threatens companies that try to operate by today’s “accepted
wisdoms” in business. When the lowliest employees can leap tall hierarchies in a single click, it not only flattens
your org chart, but also elevates the importance of your corporate culture, transforming it into perhaps your best management
tool as well as your most reliable competitive advantage. And when customers can share their experiences electronically with
millions, customer trust becomes more than a catchphrase; it becomes a business necessity – and a divining rod for any
company’s success over the long term. Even change itself is no longer a constant; it is accelerating.
No
matter how great your product or service is today, tomorrow it will still be just another commodity, and tomorrow will come
faster than it used to. Big or small, manufacturer or service firm, in today’s technology-augmented business environment
you’ll have to know how to harness the power of your connected customers and your networked employees.
You need
innovation, creativity, resilience, and leadership to produce not just quarterly numbers, but genuine shareholder value, whether
your shareholders meet around the kitchen table or on the 65th floor."
Martha has co-authored seven books
focused on customer strategy and other related subjects. Read more about her on
1to1media.com.
